|
When it comes to photo marketing for the professional photographer, there are few photo marketing vehicles that will give a higher return on investment than the photographer’s emailer. Email marketing for both commercial and wedding photographers is a way of reaching potential clients while incurring few, if any costs. Photo marketing via email is not something that takes a great deal of time either. Just press the send button on your computer and your photo marketing piece will land in the inboxes of hundreds, if not thousands of potential and interested clients. Read more about what it takes to create a successful email photo marketing campaign. |
|
Introduction to Photo marketing via E-mailIf you’ve every sent an email to a photography client or potential photography client in order to have them hire you for a job, set up an appointment to show your portfolio, have them look at your web page, or for any other reason having to do with marketing your photography business, you’ve participated in email marketing. One the receiving end of things, if you even have an email account, I’d bet that you you’ve had your inbox full of other business email marketing to you. Some of those emails were welcome, and many were not. Either way, all those emails were examples of email marketing. In these articles, I’d like to discuss what I know about the art of email marketing for photographers, commercial photographers, in particular. While I don’t consider myself an expert on the subject, I’ve been sending out emails for many years now and I’ve investigated the subject through various forums, books, and practical experience. So if you’re interested in email marketing, feel free to read on and take from these articles what you want and leave the rest. Hey, it’s free! :+) |
Here's an example of a recent emailer of mine |
Photo marketing - Email promotion articles(Work in progress) |
|
| The cost adventage of email marketing
Email marketing in the overall marketing mix What's the function of email marketing Acquiring the e-mailing list To "blast" or not to "blast" Database management Emailer design - The image Emailer design - The copy Emailer design software Emailer bulk email software Tracking your response Planing and frequency |
|
|
|
|
